A very important step to optimizing your site is picking the right keywords. Just submitting your site to the search engines and crossing your fingers in hope that you land the right keywords is not the best route to take. There is a process that you need to take to ensure that you are picking the keywords that will bring the most traffic to your site.
This step in the search engine optimization is a very important step and no short cuts should be taken. There are many ways to you can approach this step. The first way to do this is to go to Google or Yahoo whatever search engine you prefer. Then you type in the keyword that you were thinking of targeting. If it is "cats" Then type in "cats" and then on the right hand side of the site you will see the number of results that would come up for cats. You can then alter the keyword based on the competition.
For example when you type in the word "cats" there are 17,600,000 listings. So that word might be too hard to compete with. So you could try changing to a more specific description. You could change the keyword to "house cats". Which has 12,200,000. Just adding the word house has lowered your competition. So that might be a good word to pick.
Another way to pick your keywords is to look up at your competitions URL's. See what they have listed after their domain name. That could be a good way to get some ideas.
Another good way to search your competition is with using a keyword discovery. In this step what you would do is type in the word you would like to use and the keyword discover will tell you how many times that word is searches and it will also give you some other ideas that you could use for that word.
The next step would be to type the keyword phrases that you have chosen in quotes. Then you will see the competition you have for that phrase. That will help you determine if you have picked good options to get you to the top of the list on these search engines.
It is a very tedious step in optimizing your site, but it is very important. Picking the right phrases and words will really help your ranking on the search engines. Always remember to take your time and it may take you a couple of times to get the right words that is going to bring the most traffic to your site.
Source: Ezine
This step in the search engine optimization is a very important step and no short cuts should be taken. There are many ways to you can approach this step. The first way to do this is to go to Google or Yahoo whatever search engine you prefer. Then you type in the keyword that you were thinking of targeting. If it is "cats" Then type in "cats" and then on the right hand side of the site you will see the number of results that would come up for cats. You can then alter the keyword based on the competition.
For example when you type in the word "cats" there are 17,600,000 listings. So that word might be too hard to compete with. So you could try changing to a more specific description. You could change the keyword to "house cats". Which has 12,200,000. Just adding the word house has lowered your competition. So that might be a good word to pick.
Another way to pick your keywords is to look up at your competitions URL's. See what they have listed after their domain name. That could be a good way to get some ideas.
Another good way to search your competition is with using a keyword discovery. In this step what you would do is type in the word you would like to use and the keyword discover will tell you how many times that word is searches and it will also give you some other ideas that you could use for that word.
The next step would be to type the keyword phrases that you have chosen in quotes. Then you will see the competition you have for that phrase. That will help you determine if you have picked good options to get you to the top of the list on these search engines.
It is a very tedious step in optimizing your site, but it is very important. Picking the right phrases and words will really help your ranking on the search engines. Always remember to take your time and it may take you a couple of times to get the right words that is going to bring the most traffic to your site.
Source: Ezine
