Perfect Search Engine Optimization means maximum profit

Whenever you are having a website or an online business, it is very common that your first priority is to get the best page ranking you can get on all the leading search engines. The point behind this is that the better your ranking is the better is your chances of getting the maximum number of potential visitors. And there is also a reason behind this. Almost all of the Internet users have the tendency of visiting those sites that they can get on the top of the search engine result pages. They give their first priority to those sites that they can find on the top ten list of the search engine result pages. Therefore the webmasters are also eager to get their pages listed on the top ten ranking of the search engine result pages.

But because of the great competition in this field there are not that much chances of achieving this goal so easily. And here comes the need of Search Engine Optimization. The Search Engine Optimization is the process through which – if done in the proper manner – a website can get the highest ranking on the search engine result pages. The term ‘Search Engine Optimization’ in short SEO means a lot of things. And in itself it is a pretty wide concept as to get the SEO job done in the proper manner needs a lot of other things to be done in relation to that.

There are various other parts and sections of Search Engine Optimization that are to be done accordingly so that the whole Search Engine Optimization process can run smoothly. One of such very vital section of Search Engine Optimization is the link building. However, link building in itself is also a vast subject and has several other parts in itself. Now the question is what is link building. To get this question answered properly would take a long discussion. But if we need to explain it in a nutshell, link building is the process by which a website exchange links of their own site with other sites who are dealing with the same topic or subject.

To give an example of link building let us discuss a little about the reciprocal link building, which is a vital part of the total link building procedure. Simply speaking the reciprocal link building is the process in which two or more websites exchange links with each other in the manner of advertisement or reference. In a reciprocal link building the agreement between the two websites is that both would publish the link of each other so that they can share the visitors between themselves. As for example if you are having a website on hair straighteners or wedding rings and you have reciprocal links with another similar site working on the same project, the visitors of your site can also navigate through your site to the other one as you are publishing the link of that site on your pages. And similar would be in the case of the other website also.

Thus it is easily presumable how tough the Search Engine Optimization job is. And therefore if you are the owner of a website it would be better for you to get the SEO job done on your behalf by some expert SEO Company so that you can get the best results in the for of search engine ranking.

Source: selfseo

Importance of Building Backlinks for Targeted Website Traffic

If you have gained an insight into the SEO world, you would have come across the word “backlinks” several times. For those new to the SEO industry, you might wonder what backlinks are and how essential they are for the success of websites.
In short, a Backlink indicates a link from another site to your website. These are also known as inbound links and their number indicates the popularity of the website. Backlinks are considered as votes by search engines: more the number of votes (backlinks) your website has, and based on the importance of websites linking back to yours, your site is assigned a trust rank.

Backlinks today are an important part of the SEO process because when you build quality backlinks, your website stands a higher chance of getting indexed faster by the search engines. Also, from the long term perspective, it will help in boosting quality traffic to your site. Apart from this, building backlinks serves your bottom-line of website visibility by improving your page ranking and ultimately you’re ranking in the search engines.

Additionally, it is not just enough to have lots of backlinks, but, it’s also the quality of backlinks that helps in achieving a better ranking in search engines. When calculating the relevance of a website to a particular keyword, search engines usually take into consideration the number of quality backlinks to that website.

Search engines like Google give a lot of importance to websites that contain more number of quality backlinks and also consider those websites as more relevant when compared to others in search results.

A backlink is considered as a quality link if:

a) It links back to your site with the keyword which you are optimizing for.

b) The website linking back to yours has the same theme as your website – this means that when your website contains an inbound link from another site, and that site has content related to your website, this inbound link will be considered as more relevant to your website. However, if this inbound link comes from a site that is totally unrelated to your site content, then it is considered as a less relevant backlink. Therefore, higher the relevancy of backlinks, the greater will be their quality.

For instance, if you have a website about furniture and you receive an inbound link from another website also containing furniture, then this backlink will be considered more relevant and of higher quality when compared to a backlink from a florist website.

Today, search engines watch out for websites that build quality backlinks slowly over time. Though it is quite easy to maneuver links on webpage's in order to attain a high ranking, it is much tougher to manipulate search engines with inbound links from other sites. This is also one of the reasons for backlinks gaining increased importance in search engine algorithms. Recently, search engines assessment for quality backlinks has become even tougher as there are many webmasters out there who make use of unethical techniques and deceive search engines to attain a higher ranking. These techniques are not only illegitimate but can also lead to your site getting banned.

Lastly, building quality backlinks could be a very time consuming and tedious process requiring a lot of patience, efforts, and also funds. However, it is a crucial step in creating blogs or any website since the quality and relevancy of backlinks can determine the success or failure of the site. Therefore, it is very important that you prioritize this in your SEO activity and hire professional SEO experts to whom you can outsource this task and achieve a better search engine ranking.

Source: selfseo

SEO Expert Explains on How to Restore a Website and Remove Sandbox Effect

The sandbox effect or (site getting banned on google) has been prevalent in google for quite a long time, and many websites are falling victim to it.

Whether deliberately or accidentally, these websites get caught by so called (GOOGLE
POLICE CRAWLER) and in a similar fashion your site domain goes to a prison cell.
While staying in this prison cell for 2-3 or maybe 4 months, google police
crawlers revisit the cell to check the status of the website domain.

If the site webmaster or whosoever handling the site notices that the site is not showing on google or any other search engine, and manages to pin point the defect
in the site, your website gets back to life, otherwise your site gets
life imprisonment for rest of its life, and no one can bring it back, unless you
are a hacker and go inside google database to modify your site details.

Normally people ignore POLICE CRAWLER’s in the first place, and later find that it's too late. If you detect any fluctuations in google rankings, it could be possible that your site is entering Google’s Sandbox.

Google has a rule book of a fickle minded child which changes every 2-3 months,
and several sites which do not keep their sites updated with the changes in the
algorithm google is using to crawl your site, gets off the track, and ultimately
die a slow death.

It’s more like a slow poison, where your site dies not in a single day, but
slowly, without your knowledge, because google would never disclose openly that your site has indeed been penalized.

Earlier the sites used to get penalized, and were immediately removed from the
google search engine. Like for example, I was given task to restore the site
www.yxz.com, about 4 months ago

Now some of the problems facing with the site were

1)There url was not even showing on google.


Now closely examining site page by page I came to know that one of their pages
was pointing to their partner site www.abc.com, which received life imprisonment on google.

2) Moreover both were sharing same IP address, and the site received penalty on google.


Now if you are hiding a criminal in your house, you are also a part of active crime, and police will certainly punish you in the same manner, maybe in a mild fashion.


I explained my theory, and recommended them to remove the link pointing to abc.com, and certain redirections on certain page, but they the owner was bit skeptical about what I was talking and gave me a lecture on “what’s the importance of
www.abc.com” for their business, and other Business Jargon


"OK I said", why not go for Javascript menu link on that particular page. and, problem got resolved and site got restored within a month.

The site was banned for more than a years, and nobody in the company looked into the matter why their site is not showing on google.

Thankfully the site got restored, but unluckily manager decided to close the company site since it has suffered great loss over a period of last one year due to several factors, one of them was their ranking on google, which was bringing them customers 30-50 every month from google and other search engines.

Similarly its important for any WEBMASTER, or the owner of the site to keep track
of its rankings on google, because if some updates are done to the algorithm, it could be possible that your site is not adhering to the latest algorithm.

Source: selfseo