Seems like a constant backfiring is going on between Google and SEO’s, with both ends unhappy with each other. Where Google has streamlined its “rules”, the SEO marketers are just not willing to swallow them in. The matter remains intense and raises an important question, does Google hates SEO’s? As far as my opinion is concerned, I would like to go with a well-thought “NO”, Google does not hate
SEO’s, but it surely does hate over smart SEO’s on the block!
There is no use of going over and over the debate by cursing Google or Matt Cutts like the others do, as for me, I’d like to rely more on my common sense. And using that common sense, here are a few things that pop into my mind:
• Google likes competition, and it keeps testing the SEO’s by constantly tweaking the search algorithms and causing more and more difficulties for them. We don’t know how in such a short time SEO got sentenced and penalized with the terms like keyword stuffing, hidden text—in short, “black hat SEO practices”…maybe this is just another way to test the extent to which the SEO’s will thrive for getting websites appear in the top search rankings. So for all the Internet marketers out there—don’t panic and keep your fists tight, you have got some pretty hard challenges coming your way.
• Another thing that’s quite obvious is that every firm, company, and organization has a set of rules and principles that it follows and does not let anyone operate outside that defined policy. In a similar manner, Google has its rules—you don’t follow and you’re out of the game! Anyone who exploits or misuses the SEO platform by deceiving and manipulating the search engines gets his piece of fine by being considered as spam or being banned for life.
• Google hates deception, true! But SEO’s love deceiving—that’s for sure! So unless and until one of these doesn’t bend, things aren’t going to settle down. Now here, I must side with Google and admit it’s the SEO’s doing wrong. Google in fact, has gone above board in not only supporting but practically devising tools for a smooth SEO process including guidelines, webmaster tools, API access and blogs etc. If Google hated SEO’s, would it be foolish enough to go to such an extent and help them out? Don’t know about you, but I don’t think so!
• Commonly we have always witnessed one side of the story. We have always seen internet marketers killing themselves to get their identity flash on Google pages. Yes we all know SEO’s need Google as the hype prevalent among the SEO community is “get higher search engine ranking”. This phrase has made Google the king, while SEO’s the poor public running after the king and obeying every order that trickles down from it. What we fail to see is the other side of grass which is much greener than the one we typically see. Google is a search engine and it can’t operate itself unless some efforts are made to optimize it. In order to serve people and operate well, it has to be used, and the only way it can be used is through Search Engine Optimization.
• The most logical and realistic explanation validating my answer of how Google “not” hates SEO’s comes now. Can you hate someone earning money for you? Ok, most of you can even answer a “yes” to this one so here’s another; would you stop someone from earning money for you and create trouble for them while they work? Obviously no! So how can you expect Google to demolish the SEO practices when SEO actually makes a bulk of money for it? These bucks are made through organic campaigns and paid search campaigns (PPC) that make use of programs like AdWords, Yahoo! Search Marketing, adCenter and much more.
In conclusion I would say: a cold war is in progress between the two entities. This is the war between two rivals whose goals are the same (giving users a good search experience) but the approach is totally different. There is a need for them to acknowledge issues simultaneously and lay down principles that both can happily follow without blaming the other, because whether Google or SEO’s admit it or not, they both are interdependent on one another.
Source: A1articles
SEO’s, but it surely does hate over smart SEO’s on the block!
There is no use of going over and over the debate by cursing Google or Matt Cutts like the others do, as for me, I’d like to rely more on my common sense. And using that common sense, here are a few things that pop into my mind:
• Google likes competition, and it keeps testing the SEO’s by constantly tweaking the search algorithms and causing more and more difficulties for them. We don’t know how in such a short time SEO got sentenced and penalized with the terms like keyword stuffing, hidden text—in short, “black hat SEO practices”…maybe this is just another way to test the extent to which the SEO’s will thrive for getting websites appear in the top search rankings. So for all the Internet marketers out there—don’t panic and keep your fists tight, you have got some pretty hard challenges coming your way.
• Another thing that’s quite obvious is that every firm, company, and organization has a set of rules and principles that it follows and does not let anyone operate outside that defined policy. In a similar manner, Google has its rules—you don’t follow and you’re out of the game! Anyone who exploits or misuses the SEO platform by deceiving and manipulating the search engines gets his piece of fine by being considered as spam or being banned for life.
• Google hates deception, true! But SEO’s love deceiving—that’s for sure! So unless and until one of these doesn’t bend, things aren’t going to settle down. Now here, I must side with Google and admit it’s the SEO’s doing wrong. Google in fact, has gone above board in not only supporting but practically devising tools for a smooth SEO process including guidelines, webmaster tools, API access and blogs etc. If Google hated SEO’s, would it be foolish enough to go to such an extent and help them out? Don’t know about you, but I don’t think so!
• Commonly we have always witnessed one side of the story. We have always seen internet marketers killing themselves to get their identity flash on Google pages. Yes we all know SEO’s need Google as the hype prevalent among the SEO community is “get higher search engine ranking”. This phrase has made Google the king, while SEO’s the poor public running after the king and obeying every order that trickles down from it. What we fail to see is the other side of grass which is much greener than the one we typically see. Google is a search engine and it can’t operate itself unless some efforts are made to optimize it. In order to serve people and operate well, it has to be used, and the only way it can be used is through Search Engine Optimization.
• The most logical and realistic explanation validating my answer of how Google “not” hates SEO’s comes now. Can you hate someone earning money for you? Ok, most of you can even answer a “yes” to this one so here’s another; would you stop someone from earning money for you and create trouble for them while they work? Obviously no! So how can you expect Google to demolish the SEO practices when SEO actually makes a bulk of money for it? These bucks are made through organic campaigns and paid search campaigns (PPC) that make use of programs like AdWords, Yahoo! Search Marketing, adCenter and much more.
In conclusion I would say: a cold war is in progress between the two entities. This is the war between two rivals whose goals are the same (giving users a good search experience) but the approach is totally different. There is a need for them to acknowledge issues simultaneously and lay down principles that both can happily follow without blaming the other, because whether Google or SEO’s admit it or not, they both are interdependent on one another.
Source: A1articles
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